SEM Projects

Industry:

Retail Publication

About Client:

A world-leading retail trend analysis organization.

Results:

I worked with this global retail publication on an SEO overhaul that helped significantly bolster traffic through the COVID-19 pandemic. The results from 2020-2022 include the following improvements:

• 72% overall traffic increase
• 64% increase in organic traffic
• 22,614 Users in 2020 vs 37,185 Users in 2021 or an increase of over 14,500 users within one year
• 77% increase in Page Sessions
• 132% increase in Page Views
• 33% overall decrease in bounce rate
• 30% increases in pages per session
• 15% increase in page duration

Testimonial:

"Kelvin transformed how we see SEO. He helped train our staff on best SEO practices and helped our writers create better content."

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Industry:

Industrial Flooring

About Client:

Leading industrial flooring services provider.

Results:

I created a custom SEO strategy that helped improved the online performance for EP Floors. From 2019 - 2022, I have a achieved the following results for their site:

• 454% increase in organic traffic
• 146% increase in backlinks
• 52% increase in referring domains
• 99% increase in keyword rankings

Testimonial:

“Kelvin is our go to guy for all things SEO. He manages our website's now and has given us tons of new business.”

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Industry:

Technology

About Client:

Industry leading computer kiosk machine manufacturer specializing in interactive kiosk software and hardware systems for over 20 years.

Results:

I created an SEO keyword research campaign to help identify which new opportunities there were in the market, how to maintain our rankings high amidst a looming pandemic (COVID-19), and how to optimize for new keywords. I provided very in detail technical specifications for the in-house copywriting team to create custom tailored, highly ranking content to boost their SEO. I performed technical on-page SEO improvements to further boost their traffic. Throughout 2020, there was:

• A doubling in total impressions and clicks on the Google Search Results Page (SERP) for the website
• 24% overall YTD boost to search engine visibility
• 11% positive gain in thousands of different keyword ranking

Testimonial:

“Kelvin's technical expertise really helped see this project through from mere strategy to an actual in-detail, rigorous execution that has yielded us fantastic results. ”

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Industry: Technology

About Client:

VNB Consulting is a proud Microsoft Managed Gold Partner™ & Tier-1 Cloud Solution Provider. They build robust and cost-effective solutions for customers on-premise, on the Cloud or over mobile technology leveraging Microsoft Azure, Power Platform (Power BI, PowerApps, PowerAutomate and Dynamics365), Office 365 and BizTalk 2020.

Results:

I created a brand-new website for VNB Consulting, satisfying their design needs and brand aesthetics. For their site's SEO performance, I achieved the following goals from 2019 - 2022:

• 1550% increase in total organic traffic (yes, you read that correctly)
• 1629% increase in backlinks (from only 158 in 2019 to over 2700 in 2022)
• 687% increase in referring domains (from only 30 in 2019 to over 230 in 2022)
• A massive increase in keyword rankings overall (34% more rankings 2021-2022)
• A 70% increase in organic traffic from 2020-2021

Testimonial:

“It's always great working with Kelvin. I really like that he understands both the technical and business aspects for a project. ”

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Industry:

Technology

About Client:

VNB Healths mission is to enable better healthcare interoperability & care coordination by integrating services offered by Microsoft Azure which helps businesses to connect their healthcare data sources (EMR, Laboratories, Pharmacies, Payers, etc.,) with Patients, Apps and Portal sources using the Azure platform.

Results:

From 2020 - 2021, I helped VNB Health improve their website's rankings by performing technical on-page SEO improvements to further boost their traffic. As a result, I achieved the following results for their website:

• 51% increase in organic traffic
• 1279% increase in backlinks (from 159 in 2020 to 2020 in 2022)
• 463% increase in keyword rankings

Testimonial:

“Kelvin has become our go-to guy for all things SEO.”

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Industry:

Retail

About Client:

Gold & Diamond Zone is a top-rated jeweler and gold buyer in Grand Rapids, MI, providing reliable services for over 25 years.

Results:

I performed a web design overhaul and SEO services for Gold & Diamond Zone. The web services results included a simpler to use website for users to directly sell and shop for jewelry. The SEO services included the following performance results from March 2019-Dec 2021:

• 156% growth in organic traffic
• 181% growth in keyword rankings (119 keywords ranked to 334 keywords ranked)
• 79+ new, reputable referring domains gained (a 365% increase since beginning of project)
• Gained high positions (first page) for valuable, local keywords

Testimonial:

“I highly recommend Kelvin! Hes highly-knowledgeable, talented, great and fair to work with. Hes highly-skilled and knows what hes doing and then some. If you want someone with great skills and who cares about what hes doing and your project, then Kelvin is the man for you.”

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Industry:

Travel

About Client:

Katie Daly is an Ireland destination specialist that captures Ireland, its people and its experiences, through carefully hand-crafted, custom-made unique tours for individuals and small groups.

Results:

I met with Katie and discussed her goals for her Irish travel business and what she wanted out of her website. Through multiple strategy sessions and design meetings, I created her own custom website that met her needs. Then I optimized her site for SEO rankings. From 2020 - 2021 I achieved the following solid performance metrics:

• 142% increase in organic traffic
• 2855% increase in backlinks (from just 20 in 2020 to over 590 in 2022)
• 4489% increase in referring domains (from only 9 in 2020 to 413 in 2022)
• 309% increase in organic keyword rankings
• $20k+in new business due to my conversion rate optimization efforts (CRO)

Testimonial:

“Kelvin helped realize my hopes and dreams for my ideal travel website and guided me every step of the way! Fantastic guy to work with.”

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Industry:

Travel

About Client:

Lucy on Locale is a female travel blog featuring destination recommendations, safety tips, travel advice, and more.

Results:

I worked with Lucy to help improve her website's overall performance and created an SEO strategy that has achieved the following outstanding metrics from 2019 - 2022:

• 100%+ increase in organic traffic
• 311% increase in backlinks (from 1.1k in 2019 to 4.6k in 2022)
• 25 referring domains in 2019 to 470+ on 2022 (1784% increase)
• No keyword rankings in 2019 to over 2.7k different keywords ranked for in 2022 AND over 46,183% increase in keyword rankings! Yes, you read that right!

Testimonial:

“Kelvins work was always on-time and exceptionally done. I always had complete faith in his ability to execute our contract, and I will only be using him in the future for more SEO work.”

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Industry:

Residential Moving

About Client:

Baldwin FA&R is a trusted fine art residential moving and transport company, having been in business for the past two decades based in Philadelphia.

Results:

I performed a web design overhaul and SEO (search engine optimization) for Baldwin FA&R. Their goal was to be the premier, top ranked local option in the competitive fine art handling market in the Northeast USA. I helped lay the groundwork by:

• Providing a solid keyword strategy to research which local based keywords we should target
• Making UI upgrades to the website to boost conversions
• A 492% growth between 2019 and 2021 after our optimizations.
• A 492% increase in new users gained through organic search traffic
• A 575% long term spike in total direct traffic.
• Dominance over local, Philadelphia fine art and residential moving keywords by moving into the top 10 positions for highly competitive keywords, thus contributing to the massive increase in website traffic over the last couple of years.

Testimonial:

“Kelvin has helped me greatly in acquiring new, local business, Thank you!”

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Industry:

Project Management Consulting

About Client:

Arrowhead Consulting is dedicated to helping businesses attain and sustain organizational health by providing tailored solutions to their unique problems. Their goal is to be the first company businesses turn to for assistance in solving their problems regarding people, processes, and tools.

Results:

I created a custom SEO strategy that helped improved the online performance for Arrowhead Consulting's website. The results from 2020 - 2022 were the following:

• Over 169% overall increase in traffic
• Over 11k new, reputable backlinks gained (an 6103% increase)
• 306% increase in referring domains (32 in 2020 to 130 in 2022)
• 193% increase in organic keyword rankings
• From Aug 2021 - May 2022 there was a 75% increase in organic traffic

Testimonial:

“Another successful project completed by Kelvin. He's earned our trust to continue working on website related projects for our growing company!“

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Industry:

Music

About Client:

This talented group of lyricists, players, composers, and singers can create and produce material in every style, from Classic Rock to Classical, Meditative to Metal.

Results:

I performed a web design overhaul and SEO (search engine optimization) for this music production team based in Los Angeles, CA. I improved their user interface and page speed. Regarding SEO improvements, the results include:

• 100%+ growth between 2019 and 2020
• 141%+ new users
• 106% increase in new website sessions
• 91% increase in page views
• 101% increase in US based web traffic
• 189% increase in backlinks
• 41% improvement in keyword rankings

Testimonial:

“Kelvin is amazing! This is my second project with him and I've seen amazing results yet again.”

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Industry:

Film

About Client:

Film production team focused suicide prevention documentary.

Results:

I collaborated with the film producer to provide the team with website improvements and search engine optimization to promote their latest film. I did a complete SEO audit of their website to understand their performance rates to date. The audit allowed us to find areas of improvement for their marketing efforts and helped highlight areas on their website that needed technical optimization. The results from 2020 - 2022 include the following achievements:

• 363% increase in organic keyword rankings
• 300% increase in referring domains

Testimonial:

“Kelvin was fantastic to work with. I even recommended him for other projects I have going on.”

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