- Lead and manage multi-disciplinary web, content, social, SEO, and PPC teams in executing successful, full scale, digital marketing efforts.
- Completed over 200 SEM projects on freelancer platform Upwork , attaining Top Rated Plus status after consistently earning unanimous positive feedback and delivering great ROI to all clients.
- Train and mentor novice-level SEO employees for medium/large sized companies in implementing large scale SEM campaigns.
- Communicate and track key insights from data, solutions and opportunities, and KPI's to clients and project stakeholders via weekly/monthly presentations.
- Manage ongoing client and project stakeholder relationships by clearly and effectively communicating progress and really understanding business goals and challenges to create custom solutions that deliver value.
- Create comprehensive keyword research, competitor, and content strategies.
- Improve website loading times, mobile responsiveness, and Core Web Vital scores with technical-based solutions.
- Implement effective technical SEO solutions like structured data schema, ensuring proper web server, caching, and CDN configurations, and troubleshooting technical website errors.
- Design, develop, and manage custom HTML and WordPress websites per client requirements and specifications.
- Manage PPC ad budgets from $500 -$25k/month, resulting in sustainable and profitable lead acquisition models for websites of all niches.
- Collaborate with UX/UI teams to use analytics and data to test and optimize web pages for better user engagement and conversions.
- Manage SEM projects and client relationships from start to finish either as the sole, client facing partner or embedded into larger, multi-disciplined teams.